Welcome to part 2 of ‘How To obtain Free Radio Advertising’. Partially one we investigate smoking cigarettes in touch with the air station manager and the way to bring increase the subject finding free on-air radio promotion. Now, of course, do not need to just say it in dry appropriate language. That’s where creativity — real creativity, not the kind that exists solely get attention in clever ways, which happens when I often would write — enters image quality. And it’s a subject as complex as a very extensive period of school of medicine.
Which is why radio station reps generally don’t write perfectly. They haven’t been trained. Or air anything deliver the copy convincingly — they do not know that they do not know. I’m writing on buying local radio within a market it is well known. Otherwise, when you are looking to own a campaign in another city, you’ll need to rely on stats. Arbitron offers radio stats within U.S., and Canada offers complete listener profiles by way of the BBMs.